Greengirlinc's Blog

Greening the world one blog at a time.

Entry for October 13, 2008 October 13, 2008

Filed under: Uncategorized — Tiffany C @ 4:29 PM

Another reason to beware of greenwashing. Greenwashing is when a company makes “green” or eco claims that are not entirely or are completely false. Companies are realizing there is money to be made in “green”. But, alas, not all companies are willing to go all the way. A recent bit of info I ran across was that Walmart’s Love, Earth jewelry line was a fantastic example of greenwashing. They have made claims about this jewelry line being traceable to sustainable mines and manufacturing. Those kinds of claims need to be verified by third-party organizations. They did not go through that process and have been busted by a watchdog organization. BTW, Walmart is by no means alone in recent greenwashing.

If you’re looking for eco-jewelry try a second hand store, antique store or do a search for jewelry made out of reclaimed or recycled materials. Hey, grandma’s jewelry box never looked so good.

If you learned something or enjoyed this blog, please pass it along.


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