In this troubling economy, if you own a small or large business and want to save money and attract customers your best bet is going green. Being a more sustainable company will save you money in many ways and you will tap into a demographic that is growing. There is a great article in this month’s Fast Company called New Urban Eco-Nomics. I highly recommend perusing through this gem.
The article writes about Grand Rapids, MI and how it’s turned into a petrie dish of sorts in going green. There are a number of companies there such as Herman Miller, Cascade Engineering and Steelcase that have jumped on the green bandwagon and are glad they did.
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